Mariya Nurislamova is most effective generally known as the co-founder and CEO of Scentbird, the favored membership company billed as the “Netflix of perfume.” Over the years she has also launched Deck of Scarlet, a immediate-to-purchaser beauty brand, and Drift, a scent-concentrated motor vehicle accent line.
Having said that, by night time she transforms into a spiritual teacher, intuitive, channel, artist, and author—roles mirrored in her prolific YouTube channel “This can be Mariya,” which has amassed over 102,000 subscribers and options much more than one,200 films. Her spiritual messages blend guided meditations, Power channeling, and cosmic philosophy, attracting a significant and engaged viewers.
Digital Existence & Material
On YouTube, Mariya’s output spans:
Meditations & channeling sessions: Centered on chakras, Power portals, therapeutic, and quantum manifestation.
Intuitive Q&A movies: Open up, private interactions exactly where she addresses viewers’ deepest thoughts.
Limited-form clips and motivational posts: Shared throughout TikTok, Instagram, and Spotify, contributing to her estimated ~300,000 followers throughout platforms.
Her cross-platform get to tends to make her a noteworthy voice in the modern spirituality arena.
Entrepreneurial Journey
Even though her spiritual id thrives on the web, her founder persona is rooted in tangible business achievements:
Scentbird (2014–current): A membership model supplying over 800 fragrance possibilities to ~seven-hundred,000 subscribers within the U.S. and Canada, backed by YC and increasing around $25 million in enterprise funding.
Deck of Scarlet: A magnificence membership palette launched in 2018–19, collaborating with best influencers to supply curated make-up kits less than $30 each and every two months.
Drift: A seamless nod to her scent-obsessed branding, delivering fragrance answers to cars.
Her entrepreneurial increase has been extensively lined by small business stores such as Inc. and Make-up.com, highlighting her rags-to-riches immigrant Tale and early enthusiasm for fragrances.
The Awakening: Spiritual Transform in 2018
In 2018, Mariya skilled what she describes as being a spiritual awakening—marked by impetus toward angelic channeling, visions, and intuitive “downloads.” Soon right after, she launched her spirituality-focused content material across YouTube, Instagram, and TikTok.
Because then, her material has delved into:
Living in “the Matrix”, a simulated reality framework.
Therapeutic by means of Electricity, which include statements like self-healing most cancers or AIDS and processing miscarriage to be a karmic alternative.
Interstellar beings and ancestral karmic trauma—which include associations of black hair or crooked tooth with deeper spiritual this means.
These significant-assertion beliefs finally collided together with her public profile.
Controversies & General public Backlash
By mid-2024, Mariya’s spiritual written content began to conflict together with her company image. The Business enterprise of Style documented on subscribers, influencers, and also inner mirrored brand names raising alarms immediately after identifying statements about Hitler as a teacher of “3D planet warfare,” denials of disorder, and crystal divination—all under Mariya’s serious identify.
Noteworthy critics:
YouTuber Keya’s World and Zachary Michael said they’d no more collaborate with Scentbird.
Reddit threads like r/BeautyGuruChatter have overtly called out her pseudoscientific claims and questioned the standard of Scentbird’s service.
Despite the backlash, Mariya insists she retains her identities distinct and stands by her spiritual mission, unbowed by pressure to get rid of articles .
Strengths & Strategic Deserves
1. Genuine Twin Persona
Mariya’s blend of tech entrepreneurship and spiritual training is unheard of among the her friends. It offers:
An genuine personal brand name that resonates with consumers searching for deeper connections.
Diversified revenue streams throughout retreat functions ($1,111 to $one hundred twenty five,000) and personal channeling sessions.
2. Scale & Impact
Business enterprise progress: Scentbird stories forty five–fifty% YoY progress because 2022, profitability considering that 2019, with yearly revenues surpassing $one hundred million.
Cultural visibility: Her mariya nurislamova scentbird spiritual channel garners many hundreds of thousands of views for every online video, creating viral cultural presence.
three. Faithful Local community
About one,200 videos and constant uploads have constructed a cult-like subsequent of seekers open up to her Electrical power-centered and mystical choices.
Emerging Dangers & Identity Challenges
Manufacturer Name Possibility
Traders, workers, and customers may perhaps perspective Mariya’s metaphysical statements as off-putting, likely eroding model have confidence in.
Content material Moderation & Legal responsibility
Bold promises in overall health and spirituality could invite social-System warnings, regulatory scrutiny, or debates in excess of ethical accountability in influence.
Stakeholder Confusion
Irrespective of her assurances, investors keep on being mostly unaware of her spiritual id. Any perceived misalignment could strain stakeholder assurance.
Path Forward: Navigating Twin Tracks
Clearer Boundaries
Mariya may possibly compartmentalize her spiritual and company worlds additional successfully—retaining spiritual material on individual platforms or below a pseudonym.
Embracing Convergence
Alternatively, she could lean in the fusion—integrating wellness elements into her manufacturers (e.g., a Scentbird scent + meditation bundle).
Refining Messaging
By grounding her extra ethereal material with evidenced-dependent guidance, she could increase her foundation though reducing alienation.
Final Ideas
Mariya Nurislamova stands at a exceptional intersection—where venture‑grade entrepreneurship meets spiritual authority. She has developed a scalable, rewarding business enterprise empire, while capturing the imaginations of digital-age spiritual seekers.
However this really duality is her best asset and biggest challenge. The mystic as well as the CEO co-exist in one individual, producing friction. How Mariya navigates this frontier—both by distinguishing her voices or by harmonizing them—will define her long term legacy.
Will Scentbird stay a fragrance staple with neutral branding?
Will her spiritual mission evolve into a mainstream wellness motion?
Can these paths co-exist, or will a person eclipse one other?
This resonates to be a cautionary tale within our age of founder transparency: When beliefs are community, ambition and authenticity walk a good line.
In short, Mariya Nurislamova is not any everyday CEO. She's a visionary entrepreneur, a channel for spiritual messages, as well as a cultural figure navigating the messy overlap of business and perception. Her following moves could chart new territory—not just in fragrance, but in how business leaders form their identities inside the electronic spiritual age.